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A Beginners Guide to SEO and Google Analytics for Data Driven Marketing

June 28, 2018 @ 9:00 am - 12:00 pm


Attending this workshop will ensure foundation knowledge of search engine optimisation and Google Analytics.

The workshop aims to help micro to small businesses get their business ranked for popular and relevant keyword searches, with the goal of increasing website traffic, leads and conversions.

The workshop will begin by introducing key SEO concepts and busting SEO myths. The facilitator will then explain what’s new in SEO in 2018, including some new terms such as semantics and structured data.Each business will take part in an online activity to identify relevant and high volume keywords for their website and will be equipped with an on-page SEO checklist.

Understand what makes an effective link building strategy and how to use blogger outreach and other white-hat techniques to build high quality links to your website. We will look at 3 live Google Analytics accounts, understanding which reports are useful for small business and how we can interpret the data to inform and improve future marketing activity.

  • Understand what SEO is and what’s new to SEO in 2018, including structured data and semantics
  • Discover what keywords and phrases are the most relevant and popular for your industry
  • Take away an actionable SEO checklist to help improve your business’ Google rankings for the identified keywords
  • Understanding valuable Google Analytics reports and how to interpret these effectively

Who is it for?

This masterclass in Google Analytics and SEO is for anyone in micro-SMEs responsible for marketing the business. This will include business owner/managers and/or marketing executives who are unaware of how to optimise their website for search engines and how to use Google Analytics to add value to their marketing.

Run by experts

Amy Chestnutt – Consultant at Full Circle 

Full Circle Management Solutions Ltd is one of Northern Ireland’s foremost management consultancy practices. They attribute success to their passion for excellence, ability to help clients to achieve positive and tangible change and preparedness to “go the extra mile” on each and every assignment that they work on.


Full Circle Management Solutions
028 9069 1027
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Innovation Factory
Forthriver Business Park, 385 Springfield Road
Belfast, Belfast BT12 7DG United Kingdom
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028 9590 2500
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