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The Power of Podcasting:

June 13 @ 9:30 am - 11:30 am

podcasting masterclass

Launch and Grow Your Audio & Video Presence in 2024

To Book in Person click here

To Book via Zoom click here

The Audio Boom Continues:

The audio content landscape is thriving. According to the Podcast Insights Report 2024, there are over 500 million podcast listeners globally, with projections reaching 504.9 million by year-end. The UK alone boasts over 19 million weekly listeners, with the highest concentration among young adults (25-34 years old) at a staggering 27%. This surging popularity reflects the power of audio storytelling and its ability to connect with audiences on the go. So join us for the The Power of Podcasting masterclass.

Podcasting: A Marketing Powerhouse for Businesses

Businesses are no longer overlooking the power of podcasting as a marketing tool. It offers numerous benefits, including:

  • Establishing Expertise: Position yourself as an authority in your field by sharing valuable insights and fostering industry discussions.
  • Boosting Brand Awareness: Reach a wider audience and increase brand recognition through engaging audio content.
  • Attracting Leads & Driving Sales: Podcasts help you connect with potential customers on a deeper level, nurture leads, and ultimately convert them into paying customers.
  • Monetisation Opportunities: The podcasting space is evolving. Explore new revenue streams through podcast advertising, sponsorships, or even paid memberships.

Beyond Audio: Embracing Video Podcasting

The rise of video-enabled platforms like YouTube and social media has opened doors for video podcasts. This format combines the audio-centric experience with engaging visuals, offering viewers a dynamic and interactive experience.

This Training is for You!

If you are a complete beginner aiming to start or refine your strategy, this session is designed to equip you with the knowledge and tools to succeed. Here’s what you’ll learn:

1. The Importance of Compelling Content:

  • Craft captivating content that resonates with your target audience.
  • Use storytelling techniques to keep your audience engaged and coming back for more.

2. Gearing Up for Success:

  • Explore essential equipment options and set-up tips for both audio and video podcasting.
  • Understand the importance of sound quality and how to achieve it.

3. Planning and Recording Like a Pro:

  • Discover practical strategies for efficient planning, seamless recording, and high-quality production.
  • Tips on scripting, interviewing guests, and maintaining a consistent schedule.

4. Publishing Your Podcast:

  • Learn about the best platforms to upload your podcast and reach your listeners.
  • Optimising your podcast for search engines and increasing discoverability.

5. Integrating Podcasts into Your Digital Strategy:

  • Understand how to leverage podcasts within your existing marketing plan for maximum impact.
  • Cross-promote your podcast on social media, email newsletters, and other digital channels.

Integrating AI: Enhancing Your Podcasting Strategy

AI is revolutionising the way podcasts are created, distributed, and marketed. ProfileTree offers AI implementation and training to help you leverage these cutting-edge technologies. We will also cover:

  • AI-Driven Content Creation: Use AI tools to generate compelling podcast scripts and optimise content for SEO.
  • Automated Editing and Transcription: Use AI to streamline the editing process and generate accurate transcriptions for accessibility and SEO.

Who Should Attend?

  • Business Owners: Showcase your expertise, connect with potential customers, and elevate your brand through the power of podcasting.
  • Marketing Professionals: Integrate podcasts into your marketing strategy to reach new audiences and achieve your business goals.
  • Content Creators: Build a loyal following, establish your personal brand, and share your unique voice with the world through audio or video.

Join us and unlock the potential of podcasting to amplify your voice and achieve your goals in 2024!


Delivered by: ProfileTree Web Design and Digital Marketing

ProfileTree is a leading digital agency dedicated to empowering businesses to develop their brand and grow their online presence. We cater to businesses of all sizes, from startups to established enterprises, as well as government bodies. Our mission is to provide exceptional support and innovative solutions to help our clients succeed in the digital landscape. Our team of experts is committed to delivering tailored, results-driven strategies that drive real impact.

Our Specialisations Include:

WordPress Design and Development, Website Optimisation, SEO, Content Creation (Written, Video, and Audio), Video Production, Video Marketing, Digital Strategy, AI Implementation and Training.

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June 13
9:30 am - 11:30 am
Event Tags:


Innovation Factory
028 9590 2500
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Innovation Factory
Forthriver Business Park, 385 Springfield Road
Belfast, Belfast BT12 7DG United Kingdom
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028 9590 2500
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Join an inspiring community of innovators and entrepreneurs at Innovation Factory.
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